Tax Election Campaigns
The Challenge
An organization and the CEO put their reputations on the line when they put a ballot issue before the voters. Tax elections are special areas of communication that require a comprehensive approach from research to strategies for early voting to on-target messaging and savvy media purchases.
The Solution
We have a blueprint that has won over $100 million dollars for organizations in sales and property tax elections. We can bring our expertise to your team.
Research
- Design opinion polls and focus group research
- Internal focus group research
- Tracking polls
Coalition Building
- Build a platform for grass roots and grass tops coalitions
- Plan and manage meetings
- Create messaging, presentations and collateral materials
- Schedule and manage public meetings
- Coordinate one on one meetings with public officials
Messaging
- Create messaging based on research and analytics
- Produce presentations, print, broadcast and digital media
- Coach presenters
Media
- Research and analyze media options
- Develop a budget and media plan
- Purchase media and coordinate with other outreach efforts
- Produce all ad copy, broadcast and digital materials
- Design social media for campaign and monitor traffic
- Develop campaign website
Internal Messaging
- Develop internal communication campaign
- Create early voting strategies for staff
- Utilize internal resources
Voting Strategies
- Implement voting strategies for each time frame
- Utilize key community leaders and organizational officers
- Maintain motivation and momentum
- Engage key voting groups
Public Relations
- Research key media for PR opportunities
- Schedule interviews with key media
- Develop a press kit
- Monitor media outlets
- Coach and groom spokesperson
