The Challenge
A community hospital wanted to build a Cancer Center to consolidate and upgrade their cancer services. They decided to renew a tax millage for that purpose. TCI planned, directed and organized their community outreach and tax campaign. The area was the most conservative and anti-tax areas in the state.
The Solution
An intense communication and community outreach campaign was designed and supported with broadcast, digital and print media. The hospital won their election by 80%. Cancer services significantly improved in this community allowing patients who previously had to travel for services to receive them close to home. The Center features a beautiful design and state-of-the-art technology.